How to Become a Business Insider

How to Become a Business Insider

Absolutely, here’s a concise overview of Business Insider:

  • Focus: Financial and business news, with sections on tech, careers, and lifestyle (all with a business angle).
  • Content Mix: Breaking news, in-depth features, analysis, and opinion pieces.
  • Style: Informative, engaging, and data-driven, with a clear and conversational tone.
  • Known For: Original reporting with unique perspectives and “insider scoops.”
  • Website: (Business Insider)
  • App: Available for iOS and Android for on-the-go news consumption.
  • Parent Company: Axel Springer SE (German publishing house)

Is there anything specific you’d like to know about Business Insider? I can provide details on their history, editorial team, or content strategy.

Business Insider (BI) has carved a niche as a leading source for business and finance news, known for its engaging content and data-driven approach. If you’re an aspiring writer with a passion for the world of commerce, contributing to BI can be a significant boost to your credibility and reach. But landing a coveted spot on their platform requires strategic planning and exceptional writing skills. This guide delves into the steps you can take to become a Business Insider contributor.

Understanding BI’s Content Landscape

Before crafting your pitch, immerse yourself in BI’s content. Devour articles across different sections, from tech and finance to careers and lifestyle. This will give you a strong sense of their voice, preferred writing style, and the types of stories they typically cover. Here are some key aspects to pay attention to:

  • Focus: BI prioritizes business, finance, and economics. While related topics like careers and technology might find a place, ensure your theme aligns with their core interests.
  • Content Mix: BI offers a blend of breaking news, in-depth features, analysis pieces, and opinion articles. Identify your writing strength and tailor your pitch accordingly.
  • Style and Tone: BI’s content is known for being informative, engaging, and data-driven. They favor clear, concise writing with a conversational tone, avoiding overly technical jargon.
  • Originality and Insights: BI thrives on fresh perspectives. Don’t just rehash existing news; offer unique analysis, expert commentary, or “insider scoops” that provide new angles on current events.

Developing Your Expertise

Building a strong foundation in business and finance is crucial. Here are some ways to hone your expertise:

  • Formal Education: Consider pursuing a degree in business, finance, economics, or journalism. These programs provide a solid understanding of core concepts and financial markets.
  • Industry Experience: Working in relevant fields like finance, consulting, or marketing equips you with practical knowledge and insights valuable for BI readers.
  • Independent Research: Devour financial publications, industry reports, and research papers to stay current on trends and developments. Analyze data and identify potential stories with impactful narratives.
  • Develop a Niche: Don’t try to be a jack-of-all-trades. Identify a specific industry, sector, or topic within business where you possess deep knowledge and a unique perspective.

Crafting a Winning Pitch

Once you understand BI’s content needs and have honed your expertise, it’s time to craft a compelling pitch. Here’s a breakdown of the key elements:

  • Identify Your Target Editor: BI has a large editorial team covering various sections. Research the team’s profiles to find an editor aligned with your chosen topic.
  • Hook Them Early: Your subject line should be concise, informative, and intriguing. Highlight the core value proposition of your article in under 10 words.
  • Introduce Yourself and Your Expertise: Briefly introduce yourself, mentioning relevant experience, credentials, and your niche area of knowledge.
  • Present Your Story Idea: Clearly articulate your article’s theme, highlighting the novelty and value it brings to BI’s audience. Explain why it aligns with their current content strategy and target readership.
  • Showcase Your Writing Skills: Include links to 2-3 writing samples that showcase your writing style, ability to deliver insightful content, and adherence to BI’s format.
  • Keep it Concise: Strive for a concise and professional pitch that is easy to read and understand. Aim for a length of 250-300 words.

Beyond the Pitch: Additional Tips for Success

While a strong pitch is crucial, there are other factors that contribute to success:

  • Build Relationships: Network with BI editors and journalists on social media platforms like Twitter and LinkedIn. Engage in industry discussions, share your insights, and demonstrate your expertise. This helps you build relationships and potentially get noticed by the right people.
  • Start with Smaller Publications: If you’re new to contributing content, consider starting with smaller business publications or online blogs. This allows you to build a portfolio of published works and refine your writing skills before approaching BI.
  • Become a Source: Establish yourself as a reliable source by offering insightful commentary for existing BI articles. This demonstrates your knowledge and familiarity with their platform, potentially leading to future writing opportunities.
  • Persistence Pays Off: Don’t be discouraged if you don’t hear back immediately. Follow up politely after a week or two, but avoid being overly pushy. Persistence and professionalism are key to making a good impression.

Conclusion: The Road to Becoming a Business Insider Contributor

Becoming a Business Insider contributor isn’t a walk in the park. It requires dedication, a strong understanding of the business world, and the

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